Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Logistics, Marketing and Knowledge Management in the Community of Consumers

Logistics, Marketing and Knowledge Management in the Community of Consumers
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Author(s): José Gilberto Hernández R. (Universidad Metropolitana, Venezuela), María J. García G. (Minimax Consultores, Venezuela) and Gilberto J. Hernández G. (Minimax Consultores, Venezuela)
Copyright: 2016
Pages: 26
Source title: Organizational Knowledge Facilitation through Communities of Practice in Emerging Markets
Source Author(s)/Editor(s): Sheryl Buckley (University of South Africa, South Africa), Grzegorz Majewski (University of the West of Scotland, UK) and Apostolos Giannakopoulos (University of South Africa, South Africa)
DOI: 10.4018/978-1-5225-0013-1.ch013


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The logistics business is related to virtually all areas of the organizations. This is an advantage, to understand the organizations, but it is a disadvantage to study logistics. To help study business logistics have created four models qualitative-quantitative, which analyze it from different approaches. The Logistic Model Based on Positions (LoMoBaP, [MoLoBaC]), studying the logistics through the roles that they play who have charges related to it. From the positions of the MoLoBaC, some aspects of the organizations have been studied: the flows, the measurement of the performance and managerial diagnoses. But principally there has been studied the generation and management of the knowledge. As main contribution in this work it will be undertaken the study of the generation and management of knowledge, emphasizing an external group to the organization, the community of the consumers (CC). And the position of the MoLoBaC, that will be used for this study is the Marketing and sales manager.

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