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Looking and Seeing: Communication through Art: Creating, Conveying, and Responding to Art

Looking and Seeing: Communication through Art: Creating, Conveying, and Responding to Art
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Copyright: 2014
Pages: 23
Source title: Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text
Source Author(s)/Editor(s): Anna Ursyn (University of Northern Colorado, USA)
DOI: 10.4018/978-1-4666-4627-8.ch001

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Abstract

This chapter examines the artistic process and then encourages the readers to engage in visual and verbal projects. It contains a comparative inquiry about the ways of designing, conveying, and receiving images. The chapter comprises a comparative inquiry and a discussion about creating, conveying, and receiving art as three basic processes in communication in the arts: articulation of a visual message through creation of an electronic picture and its transitions; communication with a viewer; and reception of the artwork by a viewer. They appear to be decisive for both the traditional and digital artwork. Thus, the three levels in a creative process comprise an artist as a sender of a message (an idea), media of art (a process), and the viewer as the receiver (rethinking of an idea, interactive response by reshaping a work, new interpretation or a new idea).

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