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Machine Learning and Its Use in E-Commerce and E-Business

Machine Learning and Its Use in E-Commerce and E-Business
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Author(s): Mamata Rath (Birla Global University, India)
Copyright: 2020
Pages: 17
Source title: Handbook of Research on Applications and Implementations of Machine Learning Techniques
Source Author(s)/Editor(s): Sathiyamoorthi Velayutham (Sona College of Technology, India)
DOI: 10.4018/978-1-5225-9902-9.ch007

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Abstract

Electronic commerce associated with highly powerful web technology and mobile communication is currently dominating the business world. Current advancements in machine learning (ML) have also further coordinated to creative business applications and e-commerce administrations to reason about complex system and better solutions. In the course of recent years, the business security and machine-learning networks have created novel strategies for secured business frameworks based on computationally learned models. With the improvement of the internet and digital marketing, every financial platform has been more secured and user friendly for monetary transactions.

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