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Management Methodology: Crafting Creative Case Studies to Capture Concepts and Contexts for Course Clarity

Management Methodology: Crafting Creative Case Studies to Capture Concepts and Contexts for Course Clarity
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Author(s): Janine M. Pierce (University of South Australia, Australia) and Donna M. Velliaris (Independent Researcher, Singapore)
Copyright: 2018
Pages: 20
Source title: Business Education and Ethics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3153-1.ch025

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Abstract

This chapter overviews the rationale and methodology underpinning the implementation of two ‘purpose written' case studies delivered within two separate undergraduate Management courses. Finding suitable pre-existing Management-related case studies for different student cohorts can be difficult and time consuming, and may only partially align with the learning objectives. Writing one's own case studies to meet the learning objectives of courses is viewed by the writers as a proactive strategy to redress this gap. It is advantageous that the case study author enables students to apply diagnostic skills in diverse situations that may range from simple to complex, and to ensure that students are drawing on theoretical underpinnings from their Management coursework. This chapter further presents on how to develop in students the ability to shift from being a reactive learner to examining a case proactively through a strategic managerial lens for diagnosing and solving problems.

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