Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Managerial Orientations and Digital Commerce Adoption in SMEs

Managerial Orientations and Digital Commerce Adoption in SMEs
View Sample PDF
Author(s): Margarietha de Villiers Scheepers (University of the Sunshine Coast, Australia) and Donald Vance Kerr (University of the Sunshine Coast, Australia)
Copyright: 2018
Pages: 18
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch026


View Managerial Orientations and Digital Commerce Adoption in SMEs on the publisher's website for pricing and purchasing information.


This chapter determines the relationships between managerial orientation factors, such as entrepreneurial alertness, learning goal orientation, and digital efficacy, on the adoption and outcomes of digital commerce in Small and Medium-Sized Enterprises (SMEs). A survey of Australian SMEs was conducted, and 109 useable responses were received. The results describe owner/manager views of digital commerce use and business outcomes such as growth and efficiency resulting from adoption. Hierarchical regression analysis reveals that managerial orientations related to entrepreneurial alertness scanning and search as well as learning goal-orientation predict growth outcomes resulting from using digital commerce. Being able to see connections, make associations, and search for new opportunities is significantly related to efficiency stemming from digital commerce adoption. The findings contribute to the knowledge of digital commerce adoption, its outcomes, and how these relate to managerial orientations of entrepreneurial alertness, learning, and digital efficacy.

Related Content

Reinaldo Padilha França, Yuzo Iano, Ana Carolina Borges Monteiro, Rangel Arthur. © 2020. 20 pages.
José María Jorquera Valero, Pedro Miguel Sánchez Sánchez, Alberto Huertas Celdran, Gregorio Martínez Pérez. © 2020. 27 pages.
Sadiq J. Almuairfi, Mamdouh Alenezi. © 2020. 25 pages.
Avinash Kaur, Parminder Singh, Anand Nayyar. © 2020. 17 pages.
Brij B. Gupta, Somya Rajan Sahoo, Prashant Chugh, Vijay Iota, Anupam Shukla. © 2020. 24 pages.
Poonkuntran Shanmugam, Manessa Jayaprakasam. © 2020. 32 pages.
Phuc Do, Trung Hong Phan. © 2020. 19 pages.
Body Bottom