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Managing Healthcare Organizational Change During Uncertainty: Perspective of COVID-19
Abstract
The study aims to identify the factors that facilitate managing healthcare organizational change during uncertainty-perspective of COVID-19. The role of communications for managing employee's perception during change in the healthcare organizations has been examined. Mixed method approach is used in this study to identify the factors that facilitate healthcare organizational change during uncertainty. Data collection was semi-structured interviews with purposive sampling to select respondents. Clustered probability sampling method has been carried out for the questionnaire survey and analyzed the data with SPSS. The result showed that the specific change-related uncertainties can be best addressed by different sources of communication. Trust plays a crucial role for creating a positive perception through effective change-related communication. The employees who perceived they received quality change communication reported being more open toward the change during uncertainty. A five-step model was developed to link as a facilitator with uncertainty and manage change successfully.
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