The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Marketing in an Interactive World: The Evolving Nature of Communication Processes Using Social Media
Abstract
The focus of this chapter is to address emerging trends, opportunities, and key challenges facing managers in their communication processes in an increasingly interactive social media environment. A review of the current social media literature and two qualitative research studies provide insights into the changing nature of the communications process in social media, as opposed to more traditional, communications environments. These insights are drawn together to provide a number of managerial implications for social media marketers.
Related Content
|
Rosalina Pisco Costa.
© 2021.
16 pages.
|
|
Ester Iyanga-Mambo.
© 2021.
23 pages.
|
|
Md. Sayeed Al-Zaman, Prithula Prosun Puja.
© 2021.
23 pages.
|
|
Jolita Horbacauskiene.
© 2021.
15 pages.
|
|
Sara Clara, Belem Barbosa.
© 2021.
21 pages.
|
|
Sandra Vieira Vasconcelos, Ana Balula.
© 2021.
16 pages.
|
|
Sara Santos, Pedro Espírito Santo.
© 2021.
22 pages.
|
|
|