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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Marketing Information Products and Services Through Digital Platforms: Tools and Skills

Marketing Information Products and Services Through Digital Platforms: Tools and Skills
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Author(s): Roseline O. Ogundokun (Landmark University, Nigeria), Joel O. Afolayan (Michael Imoudu National Institute for Labour Studies, Nigeria), Adekanmi A. Adegun (Landmark University, Nigeria)and Abiola G. Afolabi (Michael Imoudu National Institute for Labour Studies, Nigeria)
Copyright: 2021
Pages: 21
Source title: Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8051-6.ch017

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Abstract

Library and information science (LIS) have developed gradually over a period of time taking the opportunity of technology being spread widely. Library management system (LMS) is one of such earlier areas where ICT have been applied to the operations of the library. LSM will allow librarians to be keeping greater restriction over data stores and applications containing delicate, secretive, confidential or unrevealing information about customers, products, clients. The emergence of cloud computing is creating a new area of research in relation to libraries. Cloud computing is being influenced by the developers of library systems to facilitate the possibility of moving away from ILS/LMS called library services platforms (LSP). This chapter reviewed cloud computing, it uses, cloud computing in libraries and projects LSPS, Market Information products and services, identified the available digital platforms and makes appropriate and relevant recommendations.

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