Marketing Libraries: Adopting Marketing Strategies in Nigerian Libraries

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Author(s): Ajigboye Olamidipupo Solomon (Landmark University, Nigeria)
Copyright: 2012
Pages: 14
Source title: Library and Information Science in Developing Countries: Contemporary Issues
Source Author(s)/Editor(s): A. Tella (University of Ilorin, Nigeria)and A.O. Issa (University of Ilorin, Nigeria)
DOI: 10.4018/978-1-61350-335-5.ch007

Keywords: Digital Divide & Developing Countries / Government & Law / Information Science Reference / Library Science

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Abstract

Library marketing is a relatively new concept in Librarianship in this part of the globe; therefore, this chapter looks at what librarians think about Library marketing in terms of the new terminology, such as the use of customers instead of patrons to address their user; by explaining the paradigm shift from the orthodox librarianship to the modern one. The chapter explains in detail what library marketing is all about, what the library should market, the types of marketing strategies that can be employed in the library, and finally maps out all the marketing styles that can be adopted for a successful library marketing mission.

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