The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Marketing Libraries: Adopting Marketing Strategies in Nigerian Libraries
Abstract
Library marketing is a relatively new concept in Librarianship in this part of the globe; therefore, this chapter looks at what librarians think about Library marketing in terms of the new terminology, such as the use of customers instead of patrons to address their user; by explaining the paradigm shift from the orthodox librarianship to the modern one. The chapter explains in detail what library marketing is all about, what the library should market, the types of marketing strategies that can be employed in the library, and finally maps out all the marketing styles that can be adopted for a successful library marketing mission.
Related Content
|
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
|
Loredana Kotinski.
© 2024.
14 pages.
|
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|