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Marketing of Library Management Software Products
Abstract
Marketing is a human activity and it is the process of developing, promoting, and distributing products in order to satisfy customer needs and wants. Products include both goods and services. Goods are also known as tangible products. Services are things which one may not be able to touch, smell, or taste and are called intangible products. The traditional marketing concept focuses on the flow of goods and services from producer to consumer or user. In modern times, marketing is viewed as the anticipation, management, and satisfaction of demand through the exchange process. Product marketing and service marketing are essentially the same. The basic task of marketing remains the same irrespective of the products or services involved in the deal. Service is an activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
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