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Marketing Technology Products and Services Using Key Concepts and Current Trends

Marketing Technology Products and Services Using Key Concepts and Current Trends

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Author(s): Eric Viardot (EADA Business School, Spain)
Copyright: 2015
Pages: 11
Source title: Encyclopedia of Information Science and Technology, Third Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-5888-2.ch532

Keywords: Information Science Reference / IT Research & Theory / IT Research and Theory / Library & Information Science

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