IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

A Mass Customisation Implementation Model for the Total Design Process of the Fashion System

A Mass Customisation Implementation Model for the Total Design Process of the Fashion System
View Sample PDF
Author(s): Bernice Pan (Seamsystemic Design Research, UK)
Copyright: 2012
Pages: 19
Source title: Fashion Supply Chain Management: Industry and Business Analysis
Source Author(s)/Editor(s): Tsan-Ming Choi (The Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60960-756-2.ch014

Purchase

View A Mass Customisation Implementation Model for the Total Design Process of the Fashion System on the publisher's website for pricing and purchasing information.

Abstract

Global economic development has been increasingly segregateing the design and manufacturing functions of industries both geographically and administratively. In response, fashion companies in advance economies have increasingly operated as brand houses that engage in design and marketing as their sole activities. The total design processes of the contemporary upstream fashion supply chain is therefore investigated and analysed as an integrated fashion system. A new conceptual model of mass customisation aligning the activities and interests of the collective fashion supply chain producers is subsequently developed with its associated implementation strategies. This model takes a consumer-centric approach, and places designers/brand houses as the instrument and channel for mass customisation. The objective is to enable the prospect for small medium fashion enterprises to deploy the vision and principles of mass customisation in a more coordinated, cost effective, and responsive way. The prospective benefits and practical issues of this new model are discussed.

Related Content

. © 2020. 24 pages.
. © 2020. 27 pages.
. © 2020. 32 pages.
. © 2020. 36 pages.
. © 2020. 29 pages.
. © 2020. 33 pages.
. © 2020. 29 pages.
Body Bottom