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Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis

Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
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Author(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
Copyright: 2009
Pages: 15
Source title: Information Communication Technologies and Globalization of Retailing Applications
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch005

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Abstract

Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability of complements will be similar to what other markets have experienced. Following discussion in the chapter develops the framework for measuring the consumer values in reference to establishing the long run relationship by the firm and optimizing its profit levels. The discussions in the chapter attempt to endure the core issues of consumer values in retailing the products and services as how to conceptualize consumer values, how to measure it, and how to manage it.

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