Media and Ideology: Mutual Signifiers That Signify Each Other

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Author(s): Güven Özdoyran (Istanbul Arel University, Turkey)
Copyright: 2020
Pages: 20
Source title: Handbook of Research on the Political Economy of Communications and Media
Source Author(s)/Editor(s): Serpil Karlidag (Baskent University, Turkey)and Selda Bulut (Ankara Haci Bayram Veli University, Turkey)
DOI: 10.4018/978-1-7998-3270-6.ch003

Keywords: Digital Communications / Information Science Reference / Political Science / Social Sciences & Humanities

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Abstract

This chapter aims mainly to provide a framework towards the sophisticated relation between “media” and “ideology” by putting the key thinkers' arguments, such as Marx, Gramsci, Althusser (and also Zizek's and Hall's complementary contributions), at the center. In order to fulfill this aim, the chapter will, firstly, elaborate on Marx's conception of ideology, as Marx's understanding of “ideology,” “human being,” and “the world” directly determines not only the direction and but also the content of the debates on media and ideology. Secondly, Gramsci's theory of “hegemony” will be scrutinized. In this way, the view claiming that the primary function of media is to produce “hegemony” through which the capitalist class maintains its own privileged position in society will be discussed. Finally, the chapter will discuss Althusser's notion of “ideology” and “ideological state apparatus.” Thus, the reader will notice the way how media and ideology mutually include each other.

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Media and Ideology: Mutual Signifiers That Signify Each Other

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