Media Effects: E-Simulations and Authentic “Blended” Learning

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Author(s): Kristin Demetrious (Deakin University, Australia)
Copyright: 2012
Pages: 16
Source title: Professional Education Using E-Simulations: Benefits of Blended Learning Design
Source Author(s)/Editor(s): Dale Holt (Deakin University, Australia), Stephen Segrave (Deakin University, Australia)and Jacob L. Cybulski (Deakin University, Australia)
DOI: 10.4018/978-1-61350-189-4.ch015

Keywords: Blended & Mobile Learning / Business Education / Business Science Reference / Education

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Abstract

Public Relations (PR) is an occupation through which public identities and realities can be constructed and manipulated. Thus, understanding the implications for ethical practice, especially in light of rapid developments in social media and new digital technologies, is increasingly relevant. However, conventional approaches to the teaching of public relations tend to emphasize practice and knowledge of occupational tools, over deeper reflection in areas such as the social effects and ethics. This chapter explores an e-simulation used in the public relations program at Deakin University, which aspires to develop higher ethical dispositions in students and canvasses what this means at a societal, practitioner, and industry level.

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Media Effects: E-Simulations and Authentic “Blended” Learning

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