The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Method for Examining SME Descriptions of Environmental Sustainability Online
|
|
Author(s): Craig M. Parker (Deakin University, Australia), Ambika Zutshi (Deakin University, Australia), Bardo Fraunholz (Deakin University, Australia)and Merete R. Crofts (Deakin University, Australia)
Copyright: 2013
Pages: 21
Source title:
Green Technologies and Business Practices: An IT Approach
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
DOI: 10.4018/978-1-4666-1972-2.ch002
Purchase
|
Abstract
This chapter contributes to green ICT/IS research by presenting a content analysis method for analysing the environmental sustainability descriptions on small and medium enterprise (SME) websites. Past research focuses on large firms, and few past studies have explored how firms of any size describe sustainability online. The chapter presents the method’s four steps: 1) identifying sources of SME websites; 2) determining if websites describe sustainability; 3) archiving the website content for later analysis; and 4) coding the website content using a structured coding framework developed by combining the literature on IS and sustainability. The authors anticipate the method will be useful to researchers and practitioners. The chapter gives examples of these uses such as qualitative and quantitative research objectives and practical outcomes (e.g. SME website design guidelines for incorporating sustainability content) which could result from applying the method.
Related Content
|
Himanshi Srivastava, Pinki Saini, Anchal Singh, Sangeeta Yadav.
© 2024.
38 pages.
|
|
Rakesh Dutta, Jayashri Dutta.
© 2024.
16 pages.
|
|
Sudha Subburaj, A. Lakshmi Kanthan Bharathi.
© 2024.
30 pages.
|
|
Hari Shankar Biswas, Sandeep Poddar.
© 2024.
15 pages.
|
|
Mihaela Rosca, Petronela Cozma, Maria Gavrilescu.
© 2024.
35 pages.
|
|
Indranee Changmai.
© 2024.
28 pages.
|
|
Periasamy Palanisamy, M. Kumaresan, M. Maheswaran.
© 2024.
19 pages.
|
|
|