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Millennials: Understanding and Attracting Them to Higher Education

Millennials: Understanding and Attracting Them to Higher Education
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Author(s): Preeti Goyal (Great Lakes Institute of Management Gurgaon, India)and Poornima Gupta (Great Lakes Institute of Management Gurgaon, India)
Copyright: 2019
Pages: 13
Source title: New Age Admissions Strategies in Business Schools
Source Author(s)/Editor(s): Shalini Kalia (S.P. Jain School of Global Management, India)and Lubna Nafees (Appalachian State University, USA)
DOI: 10.4018/978-1-5225-9073-6.ch015

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Abstract

The Millennial generation (Gen Y) will comprise half of the global workforce by 2020 and three-fourths of the workforce by 2025. With limited career and growth opportunities in many sectors, many higher education aspirants are looking to reskill themselves in the field of management. The challenge is that this generation has a very different value orientation than that of the previous generation (Gen X). Therefore, understanding the learning attitudes and attributes of this generation could provide useful insights into the strategies that might be effective in the admission selection process. This chapter surveyed 560 students recently admitted to the management institute in and around Delhi region to assess their learning motivations. The results show that the students were very confident in their ability to participate and perform well in the course. They were attracted to the teaching methodologies and networking opportunities. The close interaction between the students, peers, and faculty was one of the main sources of motivation for them to join the institute.

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