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Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India

Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India
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Author(s): Martin Aruldoss (Central University of Tamil Nadu, India), Ahalya Kannan (Central University of Tamil Nadu, India), Kamil Khan Ameer Khan (Central University of Tamil Nadu, India), Miranda Lakshmi Travis (St. Joseph's College of Arts and Science (Autonomous), India)and Prasanna Venkatesan Venkatasamy (Pondicherry University, India)
Copyright: 2022
Pages: 19
Source title: Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Source Author(s)/Editor(s): Martin George Wynn (University of Gloucestershire, UK)
DOI: 10.4018/978-1-7998-7712-7.ch005

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Abstract

Nagapattinam is one of the main places for the catching and export of fish in Tamil Nadu State, in the south of India. In the local markets, fisherwomen buy fish, which are then sold in the streets as well as door-to-door. These “street selling fisherwomen” face various difficulties, including means of transport, carrying heavy fish baskets, and challenges in fish selling during sickness. To overcome these problems, a project was set up with support from the Tamil Nadu State Council for Science and Technology to develop a mobile app with native (Tamil) language to simplify the different processes involved in fish selling. Special features, like adding fish detail using images, voice-based searches on market conditions, and location tracking for the delivery of fish, are helping the fisherwomen to reduce the complexity of the selling process. This chapter provides detail on this project, examines the benefits, and discusses the difficulties encountered in the adoption of the mobile app, which is enabling fisherwomen to boost their revenues and improve their quality of life.

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