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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Mobile Marketing Practices

Mobile Marketing Practices
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Author(s): Gonca Telli Yamamoto (Okan University, Turkey)
Copyright: 2012
Pages: 15
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch002

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