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The Mobile Services Market: An Exploratory Analysis of Mobile Phone Usage by French Consumers

The Mobile Services Market: An Exploratory Analysis of Mobile Phone Usage by French Consumers
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Author(s): Calin Gurau (Montpellier Business School, France)
Copyright: 2009
Pages: 9
Source title: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
Source Author(s)/Editor(s): Bhuvan Unhelkar (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-156-8.ch024

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Abstract

This paper presents the situation of the mobile services market in France, based on a survey conducted in the city of Montpellier, in November- December 2006. After a presentation of the existing research background related with mobile services, the article presents the research objectives and the research methodology applied to collect primary data for this project. The results of statistical data analysis are then presented and discussed, allowing an identification of the main consumer segments in terms of characteristics, attitudes and behaviours. The paper ends with a summary of the findings, and with suggestions for future research.

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