The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Motivation and Search Intensity: An Investigation of Online Consumer Search Behavior
|
|
Author(s): Jason E. Lueg (Mississippi State University, USA), Robert S. Moore (Mississippi State University, USA)and Merrill Warkentin (Mississippi State University, USA)
Copyright: 2004
Pages: 16
Source title:
Advanced Topics in End User Computing, Volume 3
Source Author(s)/Editor(s): Mo Adam Mahmood (University of Texas at El Paso, USA)
DOI: 10.4018/978-1-59140-257-2.ch007
Purchase
|
Abstract
The Internet is drawing consumers in search of information about a broad range of topics. In order to understand how consumers search for and benefit from information online, this chapter presents a set of hypotheses and an explanatory model concerning web-based information search behavior. Our model was tested within the patient health domain, wherein consumers are often highly motivated to seek relevant information. The analysis suggests that there is a clear link between an individual’s health and his or her use of online health information, and also that the search intensity that individuals undertake results in an increased propensity to talk with health care providers about the information.1 Though the context of our data analysis has limitations related to the source of the data (in the health domain), it can nevertheless be generalized that the higher the consumer’s involvement with the decision, the higher the motivation to seek information online.
Related Content
|
Rod D. Roscoe, Russell J. Branaghan, Nancy J. Cooke, Scotty D. Craig.
© 2018.
34 pages.
|
|
Steve Ritter, R. Charles Murray, Robert G. M. Hausmann.
© 2018.
17 pages.
|
|
Yvonne S. Kao, Bryan J. Matlen, Michelle Tiu, Linlin Li.
© 2018.
24 pages.
|
|
Melissa L. Stone, Kevin M. Kent, Rod D. Roscoe, Kathleen M. Corley, Laura K. Allen, Danielle S. McNamara.
© 2018.
23 pages.
|
|
Elizabeth R. Kazakoff, Melissa Orkin, Kristine Bundschuh, Rachel L. Schechter.
© 2018.
24 pages.
|
|
Irfan Kula, Russell J. Branaghan, Robert K. Atkinson, Rod D. Roscoe.
© 2018.
17 pages.
|
|
Erin Walker, Ruth Wylie, Andreea Danielescu, James P. Rodriguez III, Ed Finn.
© 2018.
19 pages.
|
|
|