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The Net Generation
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Author(s): Louis Leung (Chinese University of Hong Kong, Hong Kong, China)and Cindy Pei Zheng (Chinese University of Hong Kong, Hong Kong, China)
Copyright: 2012
Pages: 12
Source title:
Encyclopedia of Cyber Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany - SUNY, USA)
DOI: 10.4018/978-1-4666-0315-8.ch017
PurchaseView The Net Generation on the publisher's website for pricing and purchasing information. |
Abstract
This article reviewed Net Generation attributes and examined how these attributes are linked to cyber behavior. Net Geners are global citizens and emotionally open. They believe deeply that they have rights and freedom to information and learning. Being technologically savvy, they are natural collaborators in school projects, entertainment, and work. Net Geners are also prosumers, which means that aside from being frequent consumers, they can co-produce, and co-create contents, products, and services with interested parties. The ability to customize and personalize a product or an application is important to the Net Generation. Net Geners expect speed and instant gratifications in everything they do and are good at multitasking. The Net Generation is impatient, and Net Geners think that e-mails are too slow, as they are asynchronous. How these attributes are linked to Net Geners’ learning, entertainment, and social relationships is discussed.
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