Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries

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Author(s): Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)
Copyright: 2021
Pages: 14
Source title: Effective Strategies for Communicating Insights in Business
Source Author(s)/Editor(s): Ross Jackson (Wittenberg University, USA)and Amanda Reboulet (Jacoulet, USA)
DOI: 10.4018/978-1-7998-3964-4.ch006

Keywords: Business and Organizational Research / Business Science Reference / Communication Studies / Education

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Abstract

Neuroeconomics will help solve questions that constitute a good decision, the factors that influence decisions, and how they are made. The study will expose from the experts' opinion the tangible and intangible factors that influence decisions from the perspective of the neuroeconomics. A modified Dephi method that integrates neuroeconomics is used. Neuroeconomics has the potential to explain phenomena that are considered a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study exposes the opinions that have a greater degree of relevance from the experts.

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Neuroeconomics as a Factor in the Decision-Making of Women Entrepreneurs in Developing Countries

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