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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

New Advances in E-Commerce

New Advances in E-Commerce
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Author(s): Khaled Ahmed Nagaty (The British University in Egypt, Egypt)
Copyright: 2019
Pages: 17
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch022

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Abstract

Advances in computers design and communication technology have led to the introduction of global, dynamic, and intelligent e-business models and new tools for e-commerce. These models use artificial intelligence techniques and Web 2.0 technologies to perform online transactions between businesses and customers. As the number of clients over the internet grows rapidly, advanced intelligent e-business models are needed to efficiently respond to clients with an optimum selection for their requests. In B2C models there are a large number of buyers and sellers where buyers specify their preferences and sellers specify their products and selling prices. The major role of AI techniques in B2C e-commerce is to come up with the best match between a buyer and seller. In B2B the major role of AI techniques is supply chain management to help clients make the right decisions. Modern tools used by intelligent e-commerce models include algorithmic trading, decentralized autonomous corporations (DAC), crypto-currency systems, smart contracts, internet of things, cloud computing, and big data analytics.

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