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New Business Development Strategy of Telecommunication Operators Based on a Smart Energy System: Case of KT-MEG (Enhanced)
Abstract
This research studies the case of KT to see how a mobile operator expanded beyond its existing offerings to new smart energy business based on digital technology. Details were analysed specifically on how the business was developed, why the smart energy service was started, and what the success factors were. KT's smart energy business (KT-MEG: KT Micro Energy Grid) utilizes ICT to resolve energy issues such as global climate change and energy consumption growth. It also provides growth opportunities for KT with its KT-MEG platform. The authors analyze that KT was able to leverage sustainability as a new growth engine by developing new businesses to differentiate customer experience, create effective organization structure, and generate business impact in addition to application of latest ICT technologies such as artificial intelligence, IoT (internet of things), and big data. The results provide a good guideline for business transformation of ICT firms in the era of Industry 4.0.
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