Organizational Attention

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Author(s): Eyal Yaniv (Bar-Ilan University, Israel)and David G. Schwartz (Bar-Ilan University, Israel)
Copyright: 2008
Pages: 9
Source title: Knowledge Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Murray E. Jennex (San Diego State University, USA)
DOI: 10.4018/978-1-59904-933-5.ch246

Keywords: Information Science Reference / Knowledge Management / Library & Information Science

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Abstract

Attention is a term commonly used in education, psychiatry, and psychology. Attention can be defined as an internal cognitive process by which one actively selects environmental information (i.e., sensation) or actively processes information from internal sources (i.e., stored memories and thoughts; Sternberg, 1996). In more general terms, attention can be defined as an ability to focus and maintain interest in a given task or idea, including managing distractions. Attention is selective by its nature. According to Pashler (1998, p. 37), “The process of selecting from among the many potentially available stimuli is the clearest manifestation of selective attention.”

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