Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca

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Author(s): Fernando Almaraz-Menéndez (University of Salamanca, Spain)and Alexander Maz-Machado (University of Córdoba, Spain)
Copyright: 2017
Pages: 16
Source title: Handbook of Research on Administration, Policy, and Leadership in Higher Education
Source Author(s)/Editor(s): Siran Mukerji (Indira Gandhi National Open University, India)and Purnendu Tripathi (Indira Gandhi National Open University, India)
DOI: 10.4018/978-1-5225-0672-0.ch008

Keywords: Administration & Leadership / Business & Management / Business Science Reference / Educational Administration and Leadership

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Abstract

The aim of this chapter is to explain one model of organizational unit within universities committed to taking full advantage of the opportunities provided by digital technologies. The correct management of resources for digital innovation and content production is important for Higher Education Institutions in three spheres of activity: digital learning, institutional communications and digital marketing. Here, the implementation of the model in the case of the University of Salamanca is described. The chapter also explores the particular features that the Chief Digital Officer (CDO) role should have in Higher Education Institutions and a description of the process of digital innovation carried out at the MediaLab of the university. Lastly, some important research questions are raised around the phenomenon of the digital transformation of universities.

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Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca

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