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Perceived Importance and Extent of Implementation of Volunteer Management Practices: Comparison between National Sports Associations and Event Management Companies
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Author(s): Huijing Huang (Nanyang Technological University, Singapore), Wai Cheong Eugene Chew (Nanyang Technological University, Singapore)and Koon Teck Koh (Nanyang Technological University, Singapore)
Copyright: 2015
Pages: 17
Source title:
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Source Author(s)/Editor(s): Ho Keat Leng (Nanyang Technological University, Singapore)and Noah Yang Hsu (Aletheia University, Taiwan)
DOI: 10.4018/978-1-4666-7527-8.ch015
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Abstract
Effective volunteer management practices have been shown to be linked to performance, commitment, satisfaction, and retention of volunteers. In addition, it has been shown that organisational contexts are crucial to successful implementation of such practices. Using a volunteer management framework comprising four main stages of management practices (concept, planning, implementation, review), the volunteer management practices of non-profit national sports associations are examined against those of for-profit event management companies. Findings reveal some differences in the level of perceived importance, and the extent of implementation between non-profit national sports associations and for-profit event management companies. Themes that emerged from the content analysis of the interviews conducted with key management staff in the organisations support the notion that the reasons underlying the perceived importance of volunteer management practices are associated with volunteer retention, and with support organisations' objectives. Implications for decision-makers are discussed.
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