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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Promoting Local Tourism through Local Government Web Site: An E-Government Application

Promoting Local Tourism through Local Government Web Site: An E-Government Application
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Author(s): Jiaqin Yang (Georgia College & State University, USA)
Copyright: 2010
Pages: 15
Source title: Handbook of Research on E-Government Readiness for Information and Service Exchange: Utilizing Progressive Information Communication Technologies
Source Author(s)/Editor(s): Hakikur Rahman (University of Minho, Portugal)
DOI: 10.4018/978-1-60566-671-6.ch024

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Abstract

This chapter is an attempt to investigate the current issues and development of the application of egovernment in promoting local tourism industry for small and local cities and counties throughout the United States. The primary data for this study are collected through a comprehensive Web site evaluation. The objectives of this chapter are: (1) to examine the use of online tourism promotion implemented in local city and county Web sites across the United States, (2) to identify major issues and challenges for local governments in promoting local tourism online, and (3) to discuss the managerial implications for future research. The data collected from this study show that there is an emerging need for improvement in promoting local tourism through e-government application.

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