IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Public Opinion and the Internet

Public Opinion and the Internet
View Sample PDF
Author(s): Peter Murphy (Victoria University of Wellington, New Zealand)
Copyright: 2005
Pages: 6
Source title: Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch122

Purchase

View Public Opinion and the Internet on the publisher's website for pricing and purchasing information.

Abstract

The development of the “World Wide Web” has had a significant impact on the formation of public opinion in democratic societies. This impact, though, has not been exactly that predicted by early 1990s prophets of the Web, who expected a decentralization of traditional mass media. If anything, the easy accessibility of the Web-enabled Internet (hereafter “the Net”) has extended the audience reach of traditional network media. Despite this, the Net is fundamentally changing the nature of public opinion.

Related Content

Nithin Kalorth, Vidya Deshpande. © 2024. 7 pages.
Nitesh Behare, Vinayak Chandrakant Shitole, Shubhada Nitesh Behare, Shrikant Ganpatrao Waghulkar, Tabrej Mulla, Suraj Ashok Sonawane. © 2024. 24 pages.
T.S. Sujith. © 2024. 13 pages.
C. Suganya, M. Vijayakumar. © 2024. 11 pages.
B. Harry, Vijayakumar Muthusamy. © 2024. 19 pages.
Munise Hayrun Sağlam, Ibrahim Kirçova. © 2024. 19 pages.
Elif Karakoç Keskin. © 2024. 19 pages.
Body Bottom