Public Participation Distribution and Marketing: An Inseparable Duality

View Sample PDF

Author(s): Patrick Weber (University of Giessen, Germany), Sascha A. Wagner (University of Giessen, Germany)and Rüdiger Kabst (University of Paderborn, Germany)
Copyright: 2019
Pages: 13
Source title: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-7669-3.ch024

Keywords: Civic Engagement / Information Science Reference / Political Science / Social Sciences & Humanities

Purchase

View Public Participation Distribution and Marketing: An Inseparable Duality on the publisher's website for pricing and purchasing information.

Abstract

The distribution of public participation in Western political environments has become an important topic in recent years. Low participation rates combined with low levels of trust toward government officials has resulted in low efficiency of public participation projects. Whereas prior research has focused on the quality of public participation projects, this study focuses on upstream processes to optimize public participation marketing and distribution. The present study tests the applicability of hierarchical marketing instruments with structural equation modeling in a sample of 266 individuals obtained from a random survey in Germany. The results indicate a sufficient relationship between the hierarchical steps.

The IRMA Community

Research IRM

Public Participation Distribution and Marketing: An Inseparable Duality

Purchase

Abstract

Related Content

IRMA Sponsors