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Rationalizing Sport Spectatorship: Analysis of Fan Behaviour in S-League

Rationalizing Sport Spectatorship: Analysis of Fan Behaviour in S-League
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Author(s): Shankar Selvam (Asia Pacific School of Sports and Business, Singapore)
Copyright: 2015
Pages: 31
Source title: Emerging Trends and Innovation in Sports Marketing and Management in Asia
Source Author(s)/Editor(s): Ho Keat Leng (Nanyang Technological University, Singapore)and Noah Yang Hsu (Aletheia University, Taiwan)
DOI: 10.4018/978-1-4666-7527-8.ch008

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Abstract

This chapter aligns itself with spectatorship theories to identify possible causes for the poor spectatorship numbers observed at S-League matches. Taking into account club affiliations among spectators and how such relationships affect the fortunes of a club's following, relevant theories are discussed in the context of the sports situation in Singapore. Qualitative and quantitative components pertaining to S-League spectatorship are analysed, which serve as the basis for the recommendations presented on improving attendance at local football matches.

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