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Re-Examining the Relationship Between Team Work Quality and Speed of New Product Development: A Test of Mediation Model
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Author(s): Asmat-Nizam Abdul-Talib (Universiti Utara Malaysia, Malaysia), Turki Abdullah Alanazi (Saudi Telecom Company, Saudi Arabia), Hasbullah Ashari (Universiti Teknologi Petronas, Malaysia)and Siti Norhasmaedayu Mohd Zamani (Universiti Utara Malaysia, Malaysia)
Copyright: 2020
Pages: 19
Source title:
Theoretical and Applied Mathematics in International Business
Source Author(s)/Editor(s): Bryan Christiansen (Global Research Society, USA)and Fatima Shuwaikh (Université Paris Saclay, France)
DOI: 10.4018/978-1-5225-8458-2.ch002
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Abstract
Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination of the fundamental mechanisms behind this relationship has received less attention than it deserves. Drawing on the resource-based view and internal market orientation theories, this chapter examines mediating effect of internal market orientation in the relationship between teamwork quality and speed of new product development. One hundred and forty-nine team members drawn from the telecom companies in the Kingdom of Saudi Arabia participated in this study. Partial least squares path modelling was employed to test mediating effect of internal market orientation in the relationship between teamwork quality and NPD speed. Findings suggest a positive relationship between teamwork quality and NPD speed. As hypothesized, the findings showed that of internal market orientation mediated the relationship between teamwork quality and NPD speed.
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