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Reputation: Social Transmission for Partner Selection
Abstract
This chapter is focused on social reputation as a fundamental mechanism in the diffusion and possibly evolution of socially desirable behaviour (e.g., cooperation, altruism, and norm-abiding behaviour). Reputation is seen as both a property of agents and a process of transmission of beliefs about this property. The main current views and hypotheses about reputation are found to underestimate the importance of the process of transmission. Next, a cognitive analysis of reputation and of its transmission is presented. Hypotheses concerning the transmissibility of reputation are discussed, and checked by means of simulation. Finally, speculations concerning the role of reputation in the evolution of reciprocal altruism are discussed, and ideas for future studies are sketched out.
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