The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Reputational Mechanisms in Consumer-to-Consumer Online Commerce
Abstract
The emergence of the Internet is similar to the industrial revolution since it fundamentally changed the costs of transmitting information. However, low costs of transmitting information do not address the issue of the quality of information. One area of online commerce where quality of information became a crucial factor to the development and growth of the market place was the consumer-to-consumer commerce. Asymmetry of information emerged as a detrimental threat to the growth and development of consumer-to-consumer commerce and yet the market found an intuitive and creative way of addressing the issue: feedback and rating mechanisms. Perhaps the greatest example of this is the story of success of the largest consumer-to-consumer platform: eBay.
Related Content
Yair Wiseman.
© 2021.
11 pages.
|
Mário Pereira Véstias.
© 2021.
15 pages.
|
Mahfuzulhoq Chowdhury, Martin Maier.
© 2021.
15 pages.
|
Gen'ichi Yasuda.
© 2021.
12 pages.
|
Alba J. Jerónimo, María P. Barrera, Manuel F. Caro, Adán A. Gómez.
© 2021.
19 pages.
|
Gregor Donaj, Mirjam Sepesy Maučec.
© 2021.
14 pages.
|
Udit Singhania, B. K. Tripathy.
© 2021.
11 pages.
|
|
|