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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Resources and Value Co-Creation in Social Commerce: Evidence From Business Models in a Developing Economy – A Viewpoint for Future Research

Resources and Value Co-Creation in Social Commerce: Evidence From Business Models in a Developing Economy – A Viewpoint for Future Research
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Author(s): Edward Entee (Univeristy of Ghana, Ghana)
Copyright: 2021
Pages: 13
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch033

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Abstract

Social media (SM) is fundamentally changing the way firms conduct business and, in the process, destroying existing business models (BM). Therefore, businesses need to have a BM adaptable to social commerce (SC), which is commerce utilizing social networking services. This viewpoint for future research has questions on the types of SC BM, the value co-created by these models, and the required resources. The study proposes a framework to explore potential BM associated with social media based on their requirements and evaluate the performance of these BM. On the tenets of the study, this viewpoint argues for the need to develop BM for SC and how value is co-created and the resources underpinning this co-creation.

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