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Retail Prices and E-Commerce
Abstract
This chapter provides a broad survey of recent literature on online price dispersion in the fields of economics, information system, and marketing, and offers a number of explanations documented in various electronic retailing markets from both the demand and supply sides, such as branding/reputation, market competition, consumer heterogeneity, dynamic pricing, and oligopoly strategies, to name a few. In addition, it also discusses several potential directions for future research in this area.
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