Revisiting Web 2.0

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Author(s): Michael Dinger (University of South Carolina Upstate, USA)and Varun Grover (Clemson University, USA)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7598-6.ch131

Keywords: Information Science Reference / Media & Communications / Mobile Computing / Network Architecture

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Abstract

This chapter revisits and considers the application of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to a general category of internet technologies and content development that lean on the contributions of many individual users to create value. These technologies are characterized by rich media, a dynamic nature, social networking elements, and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis, and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.

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