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Rose-Patisserie and Coffee House: Business Development Alternatives

Rose-Patisserie and Coffee House: Business Development Alternatives
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Author(s): Paulo Botelho Pires (Porto Business School, Portugal) and António Correia Barros (Instituto Politécnico do Porto, Portugal)
Copyright: 2022
Pages: 28
Source title: Cases on Digital Strategies and Management Issues in Modern Organizations
Source Author(s)/Editor(s): José Duarte Santos (Instituto Superior Politécnico Gaya, Portugal)
DOI: 10.4018/978-1-7998-1630-0.ch005

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Abstract

This case traces the life of a new endeavor, starting with a small patisserie and coffeehouse and the subsequent development of the business, considering three alternatives, namely optimizing the concept, expanding through a franchise network, and building a network of company-owned stores. The story of Rui and Joana raises a wide range of issues that managers need to address. After reading and working through the case, students will be able to evaluate the product portfolio, based on actual sales data, and to evaluate and propose strategic options using classical models.

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