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SeeTRee Ltd.: A Case Study
Abstract
In this chapter, the authors present a special case study of a company that has managed to evolve from R&D activity to a complete company. The case will describe the special story of the company and the specific characteristics and changes the company has undergone. The case study deals with the move from an R&D-oriented company, developing its basic technology, service, and business model, towards an income generating firm. As much as possible, the technology and related technical terms are omitted from the discussion both to keep it clear and focus on the narrative, as well as to avoid undue disclosure of IP.
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