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SERVQUAL-Based Performance Analysis of Agricultural Financing in E-Banking Industry: An Evaluation by IT2 Fuzzy Decision-Making Model

SERVQUAL-Based Performance Analysis of Agricultural Financing in E-Banking Industry: An Evaluation by IT2 Fuzzy Decision-Making Model
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Author(s): Serhat Yüksel (İstanbul Medipol University, Turkey) and Hasan Dinçer (Istanbul Medipol University, Turkey)
Copyright: 2020
Pages: 21
Source title: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Source Author(s)/Editor(s): Yurdagül Meral (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-0035-4.ch002

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Abstract

The aim of the study is to measure the effectiveness of commercial banks in the agricultural financing in Turkey. For this purpose, 10 different criteria are identified based on five different SERVQUAL perspectives. Moreover, 10 different Turkish deposit banks traded on BIST are taken into consideration in the analysis process. Interval type-2 fuzzy DEMATEL (IT2 FDEMATEL) method is used to weight the dimensions and criteria. Also, deposit banks are ranked with interval type-2 fuzzy TOPSIS (IT2 FTOPSIS). The findings show that flexibility of needs, branch availability, and qualified personnel are the most important criteria for agricultural financing. Hence, it is recommended that banks design a system in which customers can access the banks in flexible times related to the agricultural financing. Another important recommendation is that banks open new branches near the agricultural regions so that farmers can reach the banking services easily. Furthermore, banks should also improve their personnel for agricultural issues with necessary trainings.

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