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Sharing Bites on Global Screens: The Emergence of Snack Culture
Abstract
Snack culture is the new phenomenon that shrinks media cultural products and can be easily shared on social networks of the Internet. Thus, it can be consumed in a reduced amount of time circulating instantly all over the globe. These tiny and snappy materials are changing people’s habits, transforming passive viewers into active users, and promoting equal access to all, and requiring no professional skills. Viewers now can also produce cultural and social content in widespread virtual communities (based on the Web 2.0) that are increasingly interactive. This chapter presents and analyses a variety of media snacks that form and circulate as snack culture; it also elucidates some of those current changes that are shaping today’s relationship between society and media.
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