Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth

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Author(s): María Dolores Sánchez-Fernández (Universidade da Coruña, Spain), Daniel Álvarez-Bassi (Catholic University of Uruguay, Uruguay)and José Ramón Cardona (University of the Balearic Islands, Spain)
Copyright: 2021
Pages: 13
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch111

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

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Abstract

To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour, and diverse studies show emotions as antecedent of satisfaction and behavioural intentions. Some studies have found a positive relationship between satisfaction and the intention to recommend, but other authors raise doubts about the existence of this relationship.

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Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth

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