IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Computing and the New Market: How Social Computing is Driving Market Competition

Social Computing and the New Market: How Social Computing is Driving Market Competition
View Sample PDF
Author(s): Jason G. Caudill (Carson-Newman College, USA)
Copyright: 2012
Pages: 20
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch078

Purchase

View Social Computing and the New Market: How Social Computing is Driving Market Competition on the publisher's website for pricing and purchasing information.

Abstract

Social computing has revolutionized the way individuals connect with one another and manage their personal lives. The technology has launched billionaire entrepreneurs and influenced presidential elections. For businesses the same technology has meant a revolution in online marketing. Different types of social computing applications offer different opportunities for marketing, but all relate to the opportunity for companies to improve their connections with current and potential customers. This chapter will explore both the history of marketing and social computing and how the two fields have come together to revolutionize online marketing today.

Related Content

Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 35 pages.
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar. © 2024. 35 pages.
Nino Tchanturia, Rusudan Dalakishvili. © 2024. 20 pages.
Žiga Domadenik, Tina Tomažič. © 2024. 21 pages.
Loredana Kotinski. © 2024. 14 pages.
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk. © 2024. 15 pages.
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari. © 2024. 16 pages.
Body Bottom