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Social Media and Events: Before, During, and After
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Author(s): Gulser Yavuz (Mersin University, Turkey)and Kemal Enes (Mersin University, Turkey)
Copyright: 2021
Pages: 17
Source title:
Impact of ICTs on Event Management and Marketing
Source Author(s)/Editor(s): Kemal Birdir (Mersin University, Turkey), Sevda Birdir (Mersin University, Turkey), Ali Dalgic (Isparta University of Applied Sciences, Turkey)and Derya Toksoz (Mersin University, Turkey)
DOI: 10.4018/978-1-7998-4954-4.ch009
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Abstract
Globally, the number of the internet and social media users is increasing day by day. The event industry has been affected by that popularity of social media and so event management and event marketing activities have changed radically. In this research, the importance of the social media in the events, management of the event, and finding how to take advantage of the social media by the marketing of the event are explored. Using of the social media in events was examined in these three parts: before, during, and after the events. Today it is regarded as an important tool used by the event managers of social media platforms and so social media has become an indispensable part of the events.
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