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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Media as a Communication Channel

Social Media as a Communication Channel
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Author(s): Yigit Yurder (Istanbul University, Turkey) and Buket Akdol (Istanbul University, Turkey)
Copyright: 2020
Pages: 17
Source title: Business Management and Communication Perspectives in Industry 4.0
Source Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey) and Pınar Aslan (Bursa Technical University, Turkey)
DOI: 10.4018/978-1-5225-9416-1.ch007

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Abstract

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

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