Social Media Mining

View Sample PDF

Author(s): Roberto Marmo (Universita' Pavia, Italy)
Copyright: 2021
Pages: 13
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch149

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Individuals produce a large amount of freely available data by interacting, sharing, and consuming content through social media. Social Media Mining is a systematic analysis of information generated from social media. Therefore, it is possible to known media usage, online behaviors, sharing of content, connections between individuals, online buying behavior, etc. These patterns and trends are of interest to organizations, brand, businesses, marketers, sociologists etc. This chapter aims to introduces to the concepts of social media mining, processes and tools involved in mining and processing data from social media platforms, as well as the importance, privacy, challenges, and use cases.

The IRMA Community

Research IRM

Social Media Mining

Purchase

Abstract

Related Content

IRMA Sponsors