Social Network Analysis for Virtual Communities

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Author(s): Domínguez (University Of Salamanca, Spain)
Copyright: 2011
Pages: 5
Source title: Virtual Communities: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-60960-100-3.ch214

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

The social network analysis (SNA) method is a set of methods considered these days as a paradigm or a method that offers “the mapping and measuring of relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management consultants use this methodology with their business clients and call it organizational network analysis (ONA).” (Krebs, 2005)

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