The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Semiotics for Social Media Visuals: A Framework for Analysis and Interpretation
Abstract
The social semiotics approach examines the meaning-making process in order to demonstrate how meaning is constructed in social actions and contexts. The rising interest of researchers in social media and its widespread use in society have both highlighted new challenges for data analysis. Social semiotics can provide a deep understanding of the visual grammar of the social media meaning-making process by assuming that this process is considered a social practice. The main objective of this chapter is to guide researchers and enable them to use the social semiotic approach as a research tool for the analysis of visuals in the social media environment. The chapter introduces the key elements, principles, assumptions, and rules of using the social semiotics approach in the analysis, understanding, and interpretations of social media visuals and how to explore the role played by visual elements in the meaning-making process in a social media within a specific social context.
Related Content
|
Tutita M. Casa, Fabiana Cardetti, Madelyn W. Colonnese.
© 2024.
14 pages.
|
|
R. Alex Smith, Madeline Day Price, Tessa L. Arsenault, Sarah R. Powell, Erin Smith, Michael Hebert.
© 2024.
19 pages.
|
|
Marta T. Magiera, Mohammad Al-younes.
© 2024.
27 pages.
|
|
Christopher Dennis Nazelli, S. Asli Özgün-Koca, Deborah Zopf.
© 2024.
31 pages.
|
|
Ethan P. Smith.
© 2024.
22 pages.
|
|
James P. Bywater, Sarah Lilly, Jennifer L. Chiu.
© 2024.
20 pages.
|
|
Ian Jones, Jodie Hunter.
© 2024.
20 pages.
|
|
|